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Alcopop Advertising Campaigns

A selection of articles related to alcopop advertising campaigns.

Original articles from our library related to the Alcopop Advertising Campaigns. See Table of Contents for further available material (downloadable resources) on Alcopop Advertising Campaigns.

Is Subliminal Influence Used in Advertising?
If we use the term subliminal in the way that it is commonly used, to mean any sort of hidden message, then yes, advertisers do frequently hide their message. This might even be considered a standard advertising practice. Advertising agencies are paid to...
Parapsychology >> Subliminal Persuasion
Survivalists' Guide for the New Millennium: Chapter 2
WORKING TO LIVE RATHER THAN LIVING TO WORK Before the dawn of recorded history, a major period of transition occurred. Nomadic hunter-gatherer clans transformed themselves into larger communities who farmed the land. This they did by planting their own...
Philosophy >> Survivalists Guide for the New Millennium
Subliminal Persuasion: Overview
Since the 1950's, there has been enormous public concern over hidden messages in art, music, and advertising. Subliminal self-help tapes are a multi-billion dollar industry. Yet many psychologists claim that subliminal influence consists at best of...
Parapsychology >> Subliminal Persuasion
Subliminal Persuasion: References
(1957). " Persuaders' Get Deeply 'Hidden' Tool: Subliminal Projection " Advertising Age , Vol 37, page 127, September 16, 1957. Benes, Kathryn M.., Gutkin, Terry B., Decker, T. Newell, (1990) "The effects of mellow and frenetic music on...
Parapsychology >> Subliminal Persuasion
Survivalists' Guide for the New Millennium: Chapter 3
WAKE UP, GET DRESSED & MOVE OUT The search for Truth and meaning that occasionally marked the philosophies of the ancient world, appears to be in a state of serious decline in the present day. In our institutions of psychology and philosophy, there is...
Philosophy >> Survivalists Guide for the New Millennium
Survivalists' Guide for the New Millennium: Forward
We live in the midst of a crisis so immense it boggles the poor, overloaded mind of modern humanity. The people of the world cannot seem to grasp its implications. Like a billboard whose message and image are stretched to such vast proportions that it fills...
Philosophy >> Survivalists Guide for the New Millennium
What is Subliminal Influence?
The term subliminal is technically archaic , though it is still in common use. The problem is that it is hopelessly bound to the concept of a well-defined sensory threshold, a concept made obsolete by the introduction of signal detection theory into...
Parapsychology >> Subliminal Persuasion

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Suggested News Resources

FCB Chicago and Bud Light Lime-A-Rita Party Like It's 2002
She added that the campaign would include five ads in total and be the brand's biggest push yet. That's a big gamble for a brand which saw a 23% drop in volume in the fourth quarter of last year.
Chemsex Panic: British Media Alleges Drug-Fueled Orgies Are Driving Up HIV Rates
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Whoever ordered the remake of Teletubbies is in Laa-Laa land says CHRISTOPHER
Original ideas are pretty much extinct in modern television. Every successful format is cloned to the point of tedium, every popular title is repeated and reworked to death.
This Is Why Teenagers Aren't Drinking Alcopops Anymore
Since relaunching in 2012 with slightly more sombre packaging and a new ad campaign, Hooch has seen rising sales in UK pubs and bars, and with the likes of Smirnoff Ice producers Diageo posting encouraging figures also (though they are reportedly ...
New UK alcohol guidelines cut drinking limit
My argument is that most damage caused by alcohol can be ascribed to spirits, alcopops, "industrial" low-grade wines, et al. What amazes me is that the health "experts" make no distinction between alcohol in its different ...

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