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Amul Mascot

Amul Mascot is described in multiple online sources, as addition to our editors' articles, see section below for printable documents, Amul Mascot books and related discussion.

Suggested Pdf Resources

THE MARKETING MAGAZINE OF IIFT KOLKATA
modern India. Everyone is well versed with the Amul mascot and its line. ‗Utterly Butterly delicious Amul' but many others have faded into oblivion.
PolymerBiz
millions of milk producers; the white revolution; and the Amul butter girl mascot.
Untitled - Youblisher
Jul 21, 2011 The mascot is a telegraphic avatar of the brand.
Atharva's marketing club is all about creativity, stirring thoughts & all
The mascot is a telegraphic avatar of the brand.
EMPORIO
Jul 10, 2010 under the same umbrella brand name of “AMUL” and advertise them all with the same advertisement.

Suggested News Resources

Now, Amul goes 'Kolaveri Di'!
It shows Amul's mascot, the little girl enjoying a slice of buttered bread with what appears to be actor Dhanush. Both are seen enjoying a little break in between recording the hit number. The tag line aptly reads, 'Why This, Try This, Buy This'.

Suggested Web Resources

Amul - Wikipedia, the free encyclopedia
GCMMF :: Amul - The Taste of India | Bread Spread Producers in
Food products within India and for export, from the Gujarat Cooperative Milk Marketing Federation Ltd.
Amul Butter: Case Study
Amul Advertisments | Moment of Zen
The World of Mascots, Revisited (Part II) « Bubbling thoughts!
Mar 29, 2010 Amul mascot messaging continues to be subjective till date with a tone of humor.

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