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Benetton Advertising

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Original articles from our library related to the Benetton Advertising. See Table of Contents for further available material (downloadable resources) on Benetton Advertising.

Is Subliminal Influence Used in Advertising?
If we use the term subliminal in the way that it is commonly used, to mean any sort of hidden message, then yes, advertisers do frequently hide their message. This might even be considered a standard advertising practice. Advertising agencies are paid to...
Parapsychology >> Subliminal Persuasion
Subliminal Persuasion: Overview
Since the 1950's, there has been enormous public concern over hidden messages in art, music, and advertising. Subliminal self-help tapes are a multi-billion dollar industry. Yet many psychologists claim that subliminal influence consists at best of...
Parapsychology >> Subliminal Persuasion
Subliminal Persuasion: References
(1957). " Persuaders' Get Deeply 'Hidden' Tool: Subliminal Projection " Advertising Age , Vol 37, page 127, September 16, 1957. Benes, Kathryn M.., Gutkin, Terry B., Decker, T. Newell, (1990) "The effects of mellow and frenetic music on...
Parapsychology >> Subliminal Persuasion
Survivalists' Guide for the New Millennium: Chapter 2
WORKING TO LIVE RATHER THAN LIVING TO WORK Before the dawn of recorded history, a major period of transition occurred. Nomadic hunter-gatherer clans transformed themselves into larger communities who farmed the land. This they did by planting their own...
Philosophy >> Survivalists Guide for the New Millennium
Survivalists' Guide for the New Millennium: Chapter 3
WAKE UP, GET DRESSED & MOVE OUT The search for Truth and meaning that occasionally marked the philosophies of the ancient world, appears to be in a state of serious decline in the present day. In our institutions of psychology and philosophy, there is...
Philosophy >> Survivalists Guide for the New Millennium
Survivalists' Guide for the New Millennium: Forward
We live in the midst of a crisis so immense it boggles the poor, overloaded mind of modern humanity. The people of the world cannot seem to grasp its implications. Like a billboard whose message and image are stretched to such vast proportions that it fills...
Philosophy >> Survivalists Guide for the New Millennium
What is Subliminal Influence?
The term subliminal is technically archaic , though it is still in common use. The problem is that it is hopelessly bound to the concept of a well-defined sensory threshold, a concept made obsolete by the introduction of signal detection theory into...
Parapsychology >> Subliminal Persuasion

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Suggested News Resources

Future Group to bring out ads using word play targeting Flipkart, Snapdeal
MUMBAI: Future Group CEO Kishore Biyani, who's never made a secret of his disdain for ecommerce rivals, plans to step up the offensive with a series of ads that use word play to target the three main marketplaces — Flip the Cart, Snap the Deal and ...
National lottery suggests you're more likely to win a game than find your
Camelot, operators of the lottery, released a statement saying the ad was 'not to be taken too seriously'. The Advertising Standards Authority confirmed to Buzzfeed News that the advert in question has received 70 complaints so far.
For Rubio and his trio of SC surrogates, 'a Benetton commercial'
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Benetton leaves shock tactics behind as it seeks to stay in fashion
As a result, the new campaign might be a disappointment for Benetton campaign fans. “There was a period in the 1980s and 1990s where advertising's main mission was to create awareness with shocking creatives but I believe it was a moment in time”, says ...

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