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to articulate the value proposition; to identify a market segment; to define the . didn't work, and the business soon failed: a classic example of that was

Boocom is described in multiple online sources, as addition to our editors' articles, see section below for printable documents, Boocom books and related discussion.

Suggested Pdf Resources

The Most Famous Failure
the clothing e-tailer, added to fears about the stability and viability of Boo.
E-commerce across Europe
were and, pan-European websites which began trading in Boo.
3500_10 w17 Boo -[print] case Case study in planning:
S-V Challenge brochure 2011
5 Introduction.

Suggested News Resources

Diamond's domicile threat is not yet a fait accompli
If became the poster-child of the first dotcom bubble, could the latest wave have found its equivalent?
The high-tech industry
In fact, it can be counterproductive to offer a large amount of money to startups, as they will find expensive ways to spend the money! For example boo.
What I've Learnt From Business Books
It just illustrates the madness of the times and was the defining story of the dotcom boom and bust of 2000. Along with many others, certainly screwed up how ecommerce was viewed by investors in the following years.
Alison Crombie: A picture of positivity
Her first PR job was at, the website seen as revolutionary in 1999 for selling branded fashion over the internet. It lasted a year before it was liquidated.
Beauty in the eye of the web browser
What separates, in fashion retail, for example, the wildly successful Asos from a notorious flop like Aaron Chatterley, founder of Feelunique.

Suggested Web Resources

Votre site de rencontres est en maintenance. Pour nous joindre cliquez ici. - Wikipedia, the free encyclopedia
Boo. Goes Bust —
May 19, 2000 For starters,'s failure is not an example of why B2C E-commerce will fail, it's an example of why Boo failed itself.
Top 10 dot-com flops -
Founded in the United Kingdom as an online fashion store, was Boo. com eventually burned through $160 million before liquidation in May 2000. spent fast and died young but its legacy shaped internet

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